Our Mission
Peace of Mind, Powered by Insight
Trying to conceive can be filled with uncertainty—but it doesn’t have to be. Our goal is to bring peace of mind to the process by turning hormone fluctuations into clear, actionable insights. Whether you're trying naturally or with fertility treatment, our AI-powered tracking helps you feel informed, in control, and supported every step of the way.
Our Story
We started this journey with one goal in mind: to make the fertility experience less overwhelming and more empowering. Whether you're going through IVF, IUI, or trying to conceive naturally, we understand the emotional highs and lows, the waiting, and the need for clear answers. That’s why we built a platform that turns everyday hormone data into meaningful, personalized insights so you’re not left in the dark. Our team brings together expertise in reproductive science, AI, and healthcare innovation to make complex fertility data simple, actionable, and trustworthy. No matter your path, we’re here to help you feel supported, informed, and in control.
Our Impact
We're helping people trying to conceive feel more in control, less anxious, and better informed. By turning complex hormone data into simple, personalized insights, we reduce the emotional burden of uncertainty and empower users to make confident decisions—whether they're tracking naturally or using fertility treatment. Our platform is transforming how people engage with their reproductive health: not just by providing data, but by delivering clarity when it matters most.
The Team
Our leadership team brings together scientific rigor and strategic insight from Harvard University and Harvard Business School. We are scientists, engineers, and business professionals with deep expertise in reproductive health and a clear-eyed understanding of the IVF process. Our approach is rooted in evidence, innovation, and a commitment to solving real problems for patients. With a strong foundation in hormone science and a focus on clarity and actionable insights, we aim to give individuals and couples better tools to navigate their fertility journey with confidence.
Join Us
Ready to feel more in control of your IVF journey?
Join the waitlist and be the first to experience personalized, anxiety-reducing insights.